thinking is a process of developing or examining the assumptions about the future upon which
organization's mission, goals, and strategy are based to evaluate whether they still reflect
the realities the organization faces and how they should be
realigned for the future.
future is unknown and the world is continually changing, all
business plans and strategies eventually become obsolete and the
assumptions on which they are based must be reexamined and updated.
is a process of creating a picture of the future and its
opportunities and pitfalls. It provides the insights
to answer the questions "What business are we in today?"
and "What business should we be in tomorrow?"
Peter Drucker defines this activity as examining the "Theory
of the Business".
is a creative, mind expanding process of visualizing the future
environment the business will face, identifying the assumptions
upon which this thinking is based, and formulating the strategy
that will bring success.
products of strategic thinking are a refocused mission, goals and strategy.